" THE HERBS POP-UP BOOK " Published in 1969
" THE ADVENTURES OF PARSLEY POP-UP " Published in 1971
Both books are hardback and about 9" x 7".
Each one has only 5 double pages,telling 1 very short story.
There are colour illustrations on every page.
But only 3 of those 5 double page spreads actually have pop-ups.
Neither the text nor the illustrations are credited.
Publisher's Dean and Son were synonymous with formulaic,mass market kids' pop-ups in the 1960's and 70's'
Unfortunately,even when you take into account the young target audience,these really are very basic.With the almost criminal lack of pages made worse by the fact that all the pop-ups are static.And maybe it's no coincidence that only 2 were ever printed.....despite the huge success of both series.
It's arguable who you should blame -the people handing out the licenses or the people producing the products ?
Either way,I've always been of the opinion that the more inspiration and imagination you put into products designed for young hands,the less destructive those hands often are. Because even young kids know when they're being short-changed !
And I remember some great pop-ups around that time that had far more design "oomph" to them,including slider arms so you could actually move the figures,and so on.
So I can only hope these 2 were at least partly redeemed by being cheap.
Because a smile that disappears 5 minutes after the wrapping paper comes off seems like a pretty poor return to me -both for kids and parents alike. Photo of interior -see next line